As the mentioned case, it indicated that CNIPA tried to set the laws and criteria to prevent such a trademark hijacking and infringement in China. Therefore, ATPSERVE foresaw the risks and would like to advise entrepreneurs or trademark proprietors who intend to extend their businesses abroad to register their trademarks or file trademark application before doing business in that country , especially in the countries that have high risk of trademark hijacking. Still, ATPSERVE would like to suggest entrepreneurs or trademark proprietors as the following :
1. Registering your trademark in countries before you start to trade or cooperate your business. Still, please elaborately consider the goods and services that intend to be protected.
2. Keep searching your trademark name on the search engine, social network platforms and online shopping platforms to monitor that if someone is illegally infringing your trademark and your project.
3. In case of trademark infringement, the trademark proprietor is obliged to take action to withdraw the trademark. or take legal action to prevent damage of their reputation and income
4. If you have business partners or have a trademark license with outsider, please examine the trademark license agreement to ensure that it covers the right to use the trademark and the duration of the license. Be aware that lot of trademark owners who lose the opportunity to register their trademarks in trading partner countries because the trading partner has registered the trademark without permission (Trademark Hijacking).